Arm Development. For user who seeking their dream house.

Role

UX Designer , Design Process,Web Development

Duration

May - June 2023

Project Vision. Elevating ideas.

Accessibility

Ensured that the website design is clear and concise communication across the website to aid understanding and navigation for all users

Brand Identity

reflect the brand's personality and resonate with the audience

Our Services

Promoting transparency and managing customer expectations

Challenges. Meeting challenges.

Balancing multiple construction projects while ensuring cost-effective solutions, navigating complex regulations, and fostering trust in a competitive market pose key challenges. This includes coordinating across locations and managing detailed documentation to meet diverse client needs

Design process. Push the user centered design.

Learn user their problems, wants, needs. Empathize.

• Empathy map
• Personas
• User story
• User journey map

Define. most important problem to solve.

• Problem statement
• Hypothesis statement‍

Ideate. Bring the potential solutions.

• Competitor analysis
• Crazy eights

Produce an early model. Protype.

• Wireframe
• Low fidelity
• Hight fidelity

Secondary Research. information someone else has put together.

Demand

Meeting the diverse demands of individuals seeking to build their dream homes by offering personalized consultations and efficient project coordination.

Google Trends

Analyze and incorporate trending keywords and topics in the home construction industry, ensuring the website stays relevant and visible in search results

Insight

Gained insights into user needs, preferences, and pain points. Recognized a demand for trustworthy builders and the significance of clear communication

Empathy map. leanred about a type of user.

Meet The User. Connect and understand the perspectives of every user.

Name : Nisa
Age : 33
Family : Husband, 1 child
Occupation : Elementary school teacher

“I want to create a comfortable and safe home for my family as quickly as possible. It would be great, but I don't know where to start ‍"

Name : Mawin
Age : 28
Family : Married
Occupation : Full-time automotive mechanic

“I am currently looking for a contractor to build a house according to the budget I have. I want to make sure that everything is completed to the standards, and I want my wife to move in and be happy."‍

User story. Inspire and inform design decisions.

User story

Nisa

A primary school teacher and a mother of one child want to build a house as quickly as possible to provide a comfortable living space for their family.

Mawin

A young mechanic is determined to build his own house and is looking for a contractor to build a home in the future. He wants to plan and construct the house according to the budget he has set.

User journey Map. Series of experiences .

Nisa

Goal

"I want to build a home that is comfortable and safe for my family as quickly as possible."

Search for information

1. Search for contractors online in the area.
2. Ask friends for recommendations on contractors they have worked with before.
3. Choose a contractor that meets your requirements.

Seeking advice

1. Contact to inquire about pricing and requirements.
2. Ask about past projects for assurance.
3. Inquire for additional details.

Comparison

1. Compare the contractors you have inquired about.
2. Compare prices.
3. Compare past works or portfolios.

Select a contractor

1. Choose a contractor.
2. Sign a contract specifying the details of the home construction.
3. Have a final discussion about the desired house design.

Get ready

1. The contractor provides details for inspection of the construction.
2. Details are verified before actual construction begins.
3. Confirm the agreed-upon construction details.

Mawin

Goal

"I am looking for a contractor who can build the home I want within the specified budget to make an informed decision."

Search for information

1. Search for contractors online in the area.
2. Read reviews that confirm the work of the contractors.

Contact for inquiries

1. Contact to inquire about details and budget requirements.
2. Specify any limitations or constraints.

Receiving recommendations

1. Recommend a contractor.
2. Discuss the possibilities.
3. Consider and listen to the possibilities and limitations.

Thank you for the advice

1. Specify the expected date and time for construction.
2. Thank you to the contractor for providing guidance.

Comparison

1. Compare the list of contractors.
2. Choose a contractor expected to work in the future.

Problem Statement. The user's needs that should be adressed.

Nisa is an elementary school teacher in the district and has a young child. She wants to build a comfortable and safe home as quickly as possible. Since this will be her first house, she is looking for a contractor who can build the house according to the budget she has set.

Mawin, a young and energetic mechanic, is looking to find a contractor to build a house. He wants someone who can construct the house according to the planned design and budget. He is seeking a contractor he can trust for the project.

Value Proposition. Determine a value proposition.

what

does your product do ?

honest

transparency

safety

quality

why

should the users care ?

quality

update

reliable

support

Evaluate the ideas. Informed Decision-Making.

Feasible

1. Ease of use
2. Flexibility
3. SEO optimization
4. Hosting and security Integration with other tools
5. Timeframe
6. Support and resources

Desireable

1. user's specific needs and budget
2. clear communication
3. regular updates
4. user-friendly website
5. easily accessible

Viable

1. Attract more customers
2. More efficient communication
3. Time savings
4. Increased credibility
5. Opportunity for growth

Dimensions of Brand Personality. Informed Decisions through Narrow Focus.

sincerely

• Simple
• Bright

competence

• Trustworthy

sophistication

• Smooth

Wireframe. Landscapes for a user-centric experience.

Colors. Palette of Possibilities.

Brand

133FA0

1A56DB

E8EEFC

F0F4FD

Darkest - Dark

100C08

1B1811

1F201F

Mid - Lightest

DCDCDC

FAFAFA

FFFFFF

Typography. The Aesthetics of Visual Communication.

Typography

Noto Sans Thai

regular
medium
semibold
bold

Typography

Chonburi

regular
‍

Typography

Sriracha

regular
‍

Iconography. Harmonious Impact on Design.

Iconography

Design. Transforming visions into captivating and user-centric designs.

Usability Testing. Evaluate a product's functionality.

Useberry

Unmoderated usability testing using the Useberry tool, focusing on evaluating the user experience of the home page. Incorporated tasks related to filtering house plans, assessing the site's architecture, and understanding user behaviors and preferences

HOW ?

users get what they looking when visiting website

PARTICIPANTS

age 18 - 36

Key Perfomance indicators

• Time on task
• Drop - off rate
• Conversion rate
• System usability scale (SUS)

Development with webflow. design, build, and launch responsive website.

DESIGN

The power of CSS, HTML, and JavaScript in a visual canvas

Interactions

Build website interactions and animations visually

Hosting

Set up lightning-fast managed hosting in just a few clicks

Next move. Opportunities for growth.

Redesign

The redesign aimed to create a more intuitive and engaging platform for users seeking trustworthy building contractor.

Enhance Usability

Implemented enhancements to boost overall website usability, incorporating user feedback and findings from usability testing.

Strategize

This involved refining user journeys, implementing SEO strategies, and enhancing digital marketing initiatives to ensure the platform effectively reaches and engages the target audience seeking homebuilding services.