Weather Agro. Weather app for thai farmer.

Project Vision. Elevating ideas.

Our idea is to design an application Weather App for Thai farmers. Accessible for every farmer able to utilise and get urgent information on time to plan and prevent their agriculture products.

Challenges. Meeting challenges.

Now a day, climate change causes severe weather which is an obstacle for Thai farmers also The weather information in their local area. How they can trust the information? How they can trust and understand how it can affect their agricultural products?

Design process. Push the user centered design.

Learn user their problems, wants, needs. Empathize.
• Empathy map
• Personas
• User story
• User journey map
Define. most important problem to solve.
• Problem statement
• Hypothesis statement‍
Ideate. Bring the potential solutions.
• Competitor analysis
• Crazy eights
Produce an early model. Protype.
• Wireframe
• Low fidelity
• Hight fidelity

Research and Empathise. follow the Design Process to achieve our goal.

Secondary Research
Aggregated Empathy Map

Meet The User. Connect and understand the perspectives of every user.

Name : Amornsri Saengtai
Age : 36
Family : Husband, 2 Childs
Occupation :  Agriculturist

“Concerned about global warming and the heat because insects destroy crops causing higher agricultural costs Including water issues that must be dealt with annually and weather surges Very worried about productivity”

Name :  Pongchai Jaisaeng
Age : 54
Family : Wife, 3 children, 1 dog
Occupation : Agriculturist

“Farming nowadays is not profitable, only loss. The rain is unpredictable. 2 sunny days, 3 rainy days.”

Define and Ideate. Analyse and find the design solutions.

Problem Statement
Amornsri Sangthai is a Full-time modern agriculturalist
who needs planning cultivation efficiently in severe weather because
produce high-quality products and build a long term farming plan
Pongchai Jaisaeng is an Agriculturist who has been working since he remembers who needs new knowledge to decide on Planting and Harvesting because utilize technology in farming

Value Proposition. Determine a value proposition.

what
does your product do ?
Prepared
Prevent
Monitor
Notice
why
should the users care ?
Trustworthy
Accessibility
Easy
Useful
Organized

Information Architecture. Landscapes for a user-centric experience.

Prototype. Time to bring insight you got on the design.

Paper Wireframe
Digital Wireframe

Style guide. Combine all elements.

Color
Typography
Roboto

regular
medium
semibold
bold

Iconography

Design. Transforming visions into captivating and user-centric designs.

Home
User first step experience shows them their location temperature appears on the middle screen and important message below such as Emergency message from the Meteorological Department of Thailand, Tips for agriculture
Home : weather forecast
When users scroll down they can see monitor the weather forecast section hourly forecast and daily forecast for users
Home : caution
This caution section empathizes users with color status and meaningful descriptions of storm, droughts, and air pollution section if they want more information only tap to see
Home : for agriculture
From empathize phase we want to provide not only monitor the weather forecast we want to show the impact that it could damage including livestock such as poultry, hog, and careful insect in their area. The last one is tips for farmer
Map and Search
Users can monitor the area nearby and find it on the map section and can search by typing the city to find the correct location on the search function. Provide user choices to navigate them to find the right location
Accessibility and Setting
Although the weather forecast and feature to help farmer is necessary, Accessibility is essential from the secondary persona we want to bring Assistive technology to assist every type of user. Setting divided sections for users can complete the task quickly
Accessibility : Intro
When users turn on Assistive technology introduction will appear with a message and picture to interact with users within 3 steps to make users feel it easy to use

Take away. Opportunities for growth.

Impact

Provides accessible and useful agricultural information that enables users to easily digest and adapt to outcomes. This promotes user engagement and has the potential to significantly impact the agricultural

What I learned

Important to set clear goals and know the audience. I focused on helping Thai farmers through accessible design. The next step is to conduct usability testing to see if the design works. This will guide the design's direction and ensure it meets users' needs.

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